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LAVA Advisory’s Tom Rowe-Jones steps up to Director

LAVA Advisory Partners is delighted to announce the recent promotion of Tom Rowe-Jones to a Director position at the company. Tom joined us as an Associate Director in May 2021 with extensive M&A Operations and strategy consulting experience from big-name players such as Deloitte and Accenture. Since joining, he’s taken real ownership of developing and embedding the LAVA culture, uniting us as a team behind shared values and goals and allowing us to best promote the unique qualities each team member brings to the table.

With significant expertise advising clients on additional value creation through the M&A process, Tom provides valuable technical skills as well as his unique viewpoint, and has helped us foster an environment truly dedicated to finding the optimal solution for our client’s needs.  

Tom’s promotion is great news for the whole team, not least because it proves the success of our strategic drive to attract and retain a diverse range of highly technical skill sets, but also because it demonstrates the growth opportunities created by our uniquely human approach to the industry. This breadth of technical expertise allows us to provide the capability of large blue chip firms, but in an agile and flexible model that provides the greatest value to our clients in the lower mid-market.

Tom said:

‘I’m really excited to be taking this next step in my career with LAVA. To be rewarded for fostering such a supportive and ambitious team is a real vindication of the approach we’ve taken to the company culture. The genuine passion for the industry is what sets this team apart and motivates us to go above and beyond to find the perfect solution for every single client.’ 

Tom Rowe-Jones Director, LAVA Advisory Partners

Simon Woodcock, Partner, added:

‘We’re very pleased to be able to recognise the enormous contribution Tom has made to the team, both technically and culturally. The ability to take a broad range of transferable skills and apply them to the specific needs of our industry is what distinguishes us, and allows us to utilise both detailed subject matter expertise, and an understanding of the wider market, for the benefit of our clients.’ 

Simon Woodcock Partner, LAVA Advisory Partners

Congratulations Tom, and stay tuned for more exciting team announcements in the coming weeks!



LAVA is a progressive mergers and acquisitions advisory business with a passion for creativity. We thrive on developing novel M&A theses and pitching consolidation ideas with significant opportunity for value creation.

Exploring the ramifications of a strategic vision is a central part of what we do, and our diverse team of passionate dealmakers strive for the perfect solution for our clients in an ever-changing landscape.